Top Free-to-Play Games on Android in Italy - Q1 2025

In the first quarter of 2025, the free-to-play gaming market in Italy on the Android platform showcased interesting trends. Here, we delve into the performance of the top five games based on data from Sensor Tower.

Block Blast! from HungryStudio experienced a consistent download rate, peaking at 50.6K in mid-January. The game maintained a strong presence with weekly active users starting at 1.03M and reaching 2.13M by mid-February, before slightly declining towards the quarter's end.

Vita Mahjong by Vita Studio saw a steady increase in weekly downloads, reaching 41.1K in January. Revenue fluctuated slightly, with a notable peak of $246 in mid-March. The game’s active users grew consistently, starting at 132K and rising to 241K by the end of March.

Word Search Explorer from PlaySimple Games maintained a stable download rate, with numbers ranging from 22K to 31K weekly. Revenue remained modest, peaking at $97 in early February. Active users saw an increase from 85K to 116K towards the end of the quarter.

Roblox, developed by Roblox Corporation, demonstrated significant revenue, starting at $132K in early January and stabilizing around $88K to $99K later. Downloads were consistent, ranging from 22K to 32K. Active users began at 1.78M and saw a slight decrease, ending the quarter at 1.35M.

Lastly, Pokémon TCG Pocket - Card Game from The Pokémon Company showed a dynamic revenue pattern, with peaks of $595K in early February and $403K in late March. Downloads were more stable, averaging around 20K to 35K, while active users hovered between 280K and 350K throughout the quarter.

These insights underscore the dynamic nature of the free-to-play gaming market in Italy. For more detailed data and analysis, visit Sensor Tower.